Laurel is a lecturer in PR at Newcastle University and course leader for CIPR qualifications delivered by nemsa – north east sales & marketing academy.
Originally from a marketing background, she started her career as a press officer and has worked as an independent public relations practitioner offering training both regionally and nationally since the 1980s. Clients include both commercial and non-commercial organisations, consultancies and their clients, as well as consultancy staff.
She is a PRide judge, and an examiner for CIM where she holds the Fellowship of the CAM Foundation, so has an extensive awareness of recent award-winning (and not quite winning!) campaigns and activity.
Laurel helps train and educate students and practitioners from Foundation to Masters level. In 1998 she was awarded a CIPR Fellowship in recognition of her work in public relations education. She is also heavily involved with the CIPR North East regional group.