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  • This course provides a detailed and practical examination of exactly what factors really do have an influence on search result rankings.

  • Two-day course (Digital PR & social media) | CIPR

    This practical two-day training course will give you the knowledge and skills to shoot, edit and upload quality video to get your messages across.

  • Two-day course (Digital PR & social media) | CIPR

    This two-day course provides PR practitioners with a thorough grounding in content management. It will show the importance of valued content as a constituent of any PR programme, as well as providing guidelines on developing a content strategy framework, content curation, creation and distribution, available tools and the measurement and evaluation of any PR-driven content marketing efforts.

  • One-day course (Digital PR & social media) | CIPR

    This course lifts the lid on Google Analytics for public relations professionals. It provides an introduction to data-driven PR and an insight into how to use Google Analytics to measure and prove the value of PR and social media activity.

  • One-day course (Digital PR & social media) | CIPR

    This course will help you to plan, manage and evaluate your social media activity. It will also provide practical insight into the most cost effective tools and techniques to use in your day-to-day social media activities and guidance on legal and regulatory issues.

  • One-day course (Digital PR & social media) | CIPR

    This course will show you how to effectively integrate social media and digital into your public relations strategy. It will help you to set objectives, identify opportunities, select tactics, assign resources, set governance, apply social across the organisation and define metrics for your social media and digital activity.

  • One-day course (Digital PR & social media) | CIPR

    This course is aimed at PR professionals who are not achieving the results they want from their use of social media – either as individuals or on behalf of an organisation. It provides an overview of when and why you would use social media and what it can achieve, the tools and platforms available, and how to use them efficiently.

  • One-day course (Digital PR & social media) | CIPR

    FORMERLY - Making Movies with iPhones & iPads - This course gives you the skills and knowledge you need to shoot, edit and upload powerful, punchy high-definition videos using just a smartphone or iPad and a minimum of inexpensive accessories and apps.

  • One-day course (Digital PR & social media) | CIPR

    This one day mobile video skills workshop is aimed at practitioners who already have some experience of producing video on smartphones and iPads and who now want to step-up and produce more complex, dynamic and engaging online videos.