Ethics

The CIPR Ethics Festival, which takes place in October, is a chance for members to complete the mandatory 5 points on ethics required to complete their CPD record for the year. We highlight issues in professional ethics and public relations, the CIPR Code of Conduct and discuss the responsibilities of membership. On this page you will find information about relevant events and useful guides and other material to help you develop and maintain your ethical competence.

Guides:

"Integrity" (Second Edition) - Interpreting the CIPR Code of Conduct

Blogs:

What Ethics mean to the North East Committee

How low will you go? - Amanda Coleman Chart.PR, MCIPR

Events:

CIPR GLG Corporate Snakes and Career Ladders - 12 October 

Is fake news undermining democracy? - 12 October

Moral Maze - 17 October

The ethical use of statistics in advertising, marketing and public relations

CIPR South West, 30 October - Ethics and Epic Fails 

CIPR Inside Conference - 1 November

CIPR North East, 7th November - Fake News, ad misplacement and brand implications - what to do when digital goes wrong 

Resources for members covering ethics and the CIPR Code of Conduct:

CIPR Code of Conduct

Code of Conduct in full

In summary:

All members of the CIPR are bound by the Code of Conduct. They make the commitment on joining and renew this annually when they renew their membership.

Under the principles of the Code, members of the Chartered Institute of Public Relations agree to:

  • maintain the highest standards of professional endeavour, integrity, confidentiality, financial propriety and personal conduct;
  • deal honestly and fairly in business with employers, employees, clients, fellow professionals, other professions and the public;
  • respect, in their dealings with other people, the legal and regulatory frameworks and codes of all countries where they practise;
  • uphold the reputation of, and do nothing that would bring into disrepute, the public relations profession or the Chartered Institute of Public Relations;
  • respect and abide by this Code and related Notes of Guidance issued by the Chartered Institute of Public Relations and ensure that others who are accountable to them (e.g. subordinates and sub-contractors) do the same;
  • encourage professional training and development among members of the profession in order to raise and maintain professional standards generally.

For further information or advice on the CIPR Code of Conduct and the processes that support it, please contact:

Martin Horrox, Regulatory Consultant
martinh@cipr.co.uk
0207 631 6969
Chartered Institute of Public Relations,
52-53 Russell Square, London WC1B 4HP