3. Internal Communications Campaign

This award recognises how on-going strategic communications, or a significant public relations project, has engaged internal stakeholders such as managers, employees, trade unions etc. to promote corporate objectives, whether in the public or the private sector.

Winner

  • Royal Mail
    Royal Mail Employee Share Offer

    The judges were impressed with the clear link between the communication activity and a business critical decision. This Royal Mail internal communications campaign reacted to an often rapidly changing external environment. Starting from a low employee engagement position this campaign built on learning from previous projects and using a variety of channels and tools, a diverse, offline and nationally dispersed workforce had to see the benefits of the privatisation. The Royal Mail Internal Communications team were able to demonstrate that their campaign had made a massive difference in what was one of the most difficult engagement environments to imagine.

    Case study (PDF format, opens in a new window)

Finalists

  • AstraZeneca / Ruder Finn UK
    50,000 voices coming together as one
  • Department for Work and Pensions
    DWP Welfare Reform Phase 1
  • Knightstone Housing and Halo Media
    Doing things differently
  • Lloyds Banking Group
    Lloyds Bank Revitalisation
  • scarlettabbott with RSPB
    Saving Nature through employee engagement at RSPB

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