This award recognises the most inclusive communications campaign or project, which demonstrates how diverse groups and audiences are factored into the design and delivery of messaging, visual content and choice of channels.
- Grayling / Anchor Care Homes
Anchor On Song
Anchor Care Home and Grayling have a clear understanding of what it means to deliver an inclusive campaign reaching older, LGBT and cross-generational groups. It was an outstanding example of practical and engaging creativity aligned to the organisation's strategy. The campaign reached both individuals and the wider community and has shaped the future lives of residents through the inclusion of music in their daily activity. The campaign generated regional and national coverage across print and broadcast media and the music video achieved 15,000 YouTube views. Furthermore, the single reached number one in the Amazon singles chart.
Case study (PDF format, opens in a new window)
- Sovereign Housing Association
Something for everyone at Hanham Hall