What a fantastic time to work in Public Relations. Advances in communications technology and new channels allow us to engage with the public in a way that has never before been possible. With more bloggers, citizen journalists and online consumer groups, everyone is in on the act and the balance of power is shifting.
Join experts from Nokia, Sainsburys, Edelman, Bristol City Council and many more at the CIPR Social Media Conference, on 11 April to ensure that your skills shine through, that you can deliver the most effective, integrated strategy and that your research, planning and evaluation are second to none.
The conference kicks off a whole Social Season from the CIPR with new guidelines, social summer events and workshops. Keep up to date, be part of the network and share your views on our Social Media Wiki or follow us on twitter #ciprsm.
Social Media – if it's in, we're on it.
08:45 Registration and networking
09:15 Chair's Introduction
09:20 Social media to spur change
What do events in Egypt and the Arab world tell us about social media influence today and how can those lessons be applied in business?
09:50 Market research online
- Taking 'listening-in' a step further.
- How to target your audience with effective questioning.
- A look at some of the brands which use social media research to talk directly to consumers.
10:30 Refreshment break
10:50 Content and delivery – planning the specifics
- Setting social media KPIs.
- The art of storytelling, same concept – new tools.
- Choosing and integrating your channels.
- Offline rules that work online.
- Taking action when it doesn't go to plan.
11:30 Who owns the space?
- The debate continues. Who owns social media?
- How can the PR profession stake its claim over the social media arena?
- Social media leadership through collaboration.
You can attend one of the following two workshops:
- Which platforms should you be using?
Paul Armstrong, Head of Social, Mindshare - Twitter: @munkyfonkey
Chaired by Quentin Langley MCIPR, Director, PR PeopleBank, Editor, BrandJack News – Twitter: @brandjack
Gain an insight into the pros and cons of popular online platforms – look at their features, benefits and downfalls.
- 10 creative ways to create impact online
Ben Cotton, Edelman Digital
Chaired by Dominic Burch, Head of Corporate Communications, ASDA.
If you're already up and running on social networking sites, gain practical advice for the creative use of Twitter, Facebook and other popular platforms.
12:50 Lunch, networking and special interest sessions
If you are interested in learning more about online communications in local government, or you have an interest in social media for employee engagement, you may attend one of the following special interest sessions over lunch:
- Focus on local government.
Carrie Bishop, FutureGov - Twitter: @carriebish
Chaired by Peter Holt MCIPR, Director of Communications & Marketing, Bristol City Council – Twitter: @peterholt99
How local authorities can achieve more for less with social media and use online platforms to effectively communicate with local communities.
- Focus on internal communications.
Tracy Playle MCIPR, Managing Director, Pickle Jar Communications -Twitter:@picklejar
Chaired by Chris Newstead MCIPR, Head of Internal Communications, Wellcome Trust
Find out how social media platforms can help keep you workforce connected and look at which tools will suit your organisational culture best – enabling you to listen to employees, create an information exchange and increase internal brand awareness.
13:50 What Wikileaks has taught us about the web
- Was Wikileaks a wake up call or an accident waiting to happen?
- The new era of transparency of information.
- Steps to take to prevent a corporate leak.
14:30 The smartphone web
- The growth of social media on the mobile platform.
- The impact of mobile on PR practice.
- Making mobile social media work for you.
15:10 Coffee break
15:30 Social analytics in action
Bryan Tookey, Chief Operations Officer, Brandwatch
- Tools and techniques for monitoring.
- How to recognise and build on success.
- Justifying the value of social media.
Includes CIPR TV streamed live to the conference. The 20-minute show will be hosted by Russell Goldsmith, markettiers4dc, and Philip Sheldrake, Influence Crowd, and features Marcel LeBrun, CEO, Radian6 and Connie Bensen, Director of Social Media and Community Strategy, Alterian.
16:15 The continually evolving social world
- Key digital trends in 2011.
- What new technology is on the horizon?
- What will smartphones and social networking sites be able to do in the next 12-18 months and how will new technology impact PR practice?
16:40 Chair's close
16:45 Delegates depart
The CIPR reserves the right to alter the programme at short notice.
Monday 11 April 2011 09:15 to 16:45 at:
CIPR Public Relations Centre
52 – 53 Russell Square
Tickets cost £395 + VAT for members of the CIPR and £495 + VAT for non members.
20% discount for Local Government, Public Sector, and Charity employees: tickets cost £316.00 + VAT for Members and £396.00 + VAT for non-members.
30% discount for independent practitioners: tickets cost £276.50 + VAT for members and £346.50 + VAT for non-members.
*This offer cannot be used in conjunction with any other promotional discount. The discount can only be used on one Freshly Squeezed or Social Summer booking.
For further information on conference and for all queries, please contact Paul Baxter on 020 7631 6912 or email PaulB@cipr.co.uk.
For booking queries, please contact Andy Ross on 020 7631 6919 or email CatherineM@cipr.co.uk.