Freshly Squeezed - How to measure: Beyond the AVE

How do you know that your key messages are really hitting home? Measurement is the key to justifying the value of PR and will help you determine whether your campaign objectives were met. Learn about the death of the AVE and find out what metrics should be used to effectively measure the success of your PR activity.

Join the conversation

Do you have any questions about the Freshly Squeezed series? Is there a burning issue you think should be part of the Measurement discussion? Or do you simply want to tell the world that you'll be at Freshly Squeezed. Join the conversation online via Twitter using #CIPRfresh.

Timings and venue information

All breakfast briefings begin at 08:30 with registration. Presentations begin at 08:45 and finish at 09:45. A continental breakfast will be served during the registration period.

Events will be held at:

CIPR Public Relations Centre
52-53 Russell Square

Tickets and booking information

We have decided to offer an early bird discount for the first two days from midday Wednesday 16 February to 5pm on Friday 18 February. The costs for this period will be £20 + VAT for CIPR members and £30 + VAT for non members.

From 5pm on Friday 18 February the costs will be £30 + VAT for CIPR members and £40 + VAT for non members.

For further information on the Freshly Squeezed series, please contact Paul Baxter on 020 7631 6912 or email

For further information on Freshly Squeezed bookings, please contact Andy Ross on 020 7631 6919 or email

To book places for multiple Freshly Squeezed sessions in one single transaction (for multiple attendees too), please visit our dedicated Eventbrite page.