One of the main elements of SEO (Search Engine Optimisation) is link building – and PRs make damn good link builders. In this talk Steve will be covering Link Building 101 and explaining how and why PRs are equipped with the skills and contacts to get high quality links for their company/clients, which will help with their SEO in the process.
We'll be going over some case studies of PR campaigns that have been particularly successful in securing links from news websites, which are notorious for avoiding linking out if they can help it.
Steve Morgan is a Freelance SEO Consultant who has been working full-time in the SEO industry for over six years. Trading as Morgan Online Marketing, he works with businesses big and small to increase their traffic, enquiries and sales from search engines. He also blogs at SEOno.