The Ethics of Persuasion

In 1955 Public Relations pioneer Edward Bernays declared "persuasion … is an inseparable part of a democratic way of life."

Have you ever been in a quandary over the ethics of a PR strategy, or felt confused about persuading or influencing a particular audience?

The CIPR has nominated September as "Ethics month" - part of a national drive to raise awareness of ethics and professional standards. Following on from CIPR North West's successful event in March, this session will focus on the art and ethics of persuasion. Mel Powell, Senior Lecturer in Public Relations at MMU Business School, will explain how persuasion works. This will be followed by an open discussion with communications professionals from around the region. You will also walk away with a tool kit to help you judge and evaluate whether your campaign is ethical.

Ethical practice in public relations is a compulsory module within the CIPR's CPD (Continuing Professional Development) scheme. As well as gaining insight into ethical practice if you attend, you will achieve 5 points for this CPD stream.

This event is aimed at CIPR members and non-members alike. If you work in PR, be it in-house or agency, this event offers a great opportunity not only to hear from experienced PR professionals, but also to meet other PRs from the region and find out more about the work of the CIPR North West community.

At 6pm light refreshments will be provided; the seminar will start at 6.30pm. For car park information see

At the event, non members will have the opportunity to receive a special discount code that allows them to join the CIPR without paying the joining fee.

For any queries, please email Linda O'Neil, CIPR's group administrator, at or call 0845 331 2287.

Full payment must be received prior to the start of the event. No refunds or credit notes will be possible in the seven days prior to the event but you will be entitled to send a substitute.

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