Fake News: what every PR practitioner needs to know now

Join CIPR North West members after their AGM for an essential practitioner briefing on the most unpredictable new threat to organisational reputation.

Just a few months ago 'fake news', along with its close relation 'post-truth', led the list of new concepts which had made their way into the dictionary in 2016. With the election of the Trump administration in the USA, it is now centre-stage as a new threat to reputation for organisations, genuine news media and the PR profession as a whole. Every PR practitioner now needs to be able to understand it in full and to be able to deal with it on behalf of their clients.

This briefing offers you a fast-track need-to-know session, updating you on 'fake news' from three different angles:

Fake news: what media theory tells us
Mel Powell
, Senior Lecturer, Manchester Metropolitan University Business School. PR lecturer and CIPR NW committee member Mel will fill in the background to fake news and ask: is it really a new phenomenon? What causes it? Should we have seen it coming?

Fake news: a legal perspective
Steve Kuncewicz
, Principal Lawyer, Slater and Gordon LLP (UK). Media law and social media expert Steve will explain the legal issues raised by fake news and how PR practitioners can respond to them.

Case study: dealing with a fake news story
Amanda Coleman
, Head of Corporate Communications, Greater Manchester Police. One definition of fake news is the made-up story which your local newspaper just won't drop because it pushes all the news buttons. Hear from CIPR NW committee member and police communications expert Amanda how to tackle a tenacious media myth for your organisation.

This event is aimed at CIPR members and non-members alike. If you work in PR, be it in-house or agency, this event offers a great opportunity not only to hear from experienced PR professionals, but also to meet other PRs from the region and find out more about the work of the CIPR North West community.

Light refreshments will be provided. For directions and car parks, see http://www2.mmu.ac.uk/travel/manchester/.

At the event, non-members will have the opportunity to receive a special discount code that will enable them to join the CIPR without paying the joining fee.

For any queries, please email Linda O'Neil, CIPR's group administrator, at ciprnw@admin-answers.co.uk or call 0845 331 2287.

Full payment must be received prior to the start of the event. No refunds or credit notes will be possible in the seven days prior to the event but you will be entitled to send a substitute.