Change Communication

This one-day workshop will give you practical guidance, techniques and real world examples for communicating change to internal audiences. Drawing heavily on psychological research, it challenges the myth that people don't like change. It will highlight the real sources of resistance and how it can be avoided.

Suitable for PR practitioners responsible for internal communication and HR professionals responsible for communications.

What to expect

  • A thought-provoking insight into how people perceive and respond to change
  • Practical tips and techniques for increasing employee engagement and reducing resistance
  • The chance to discuss experiences with fellow delegates in an open and inclusive environment

Course objectives

Attending this course will provide you with an insight into:

  • Resistance to change, its sources and solutions
  • Why communication has such an important role to play in change
  • How to communicate bad news messages
  • How to communicate in the face of open-ended, unpredictable change
  • Successful tactics, channels and techniques for communicating change

Course Tutor: Leona Deakin, MCIPR CPSYCHOL

Leona is a registered occupational psychologist and chartered member of the British Psychological Society. She works as a consultant to public and private sector organisations such as O2 / Telefonica, the NHS, Britannia Building Society, Trinity Mirror, Jacuzzi UK and the Argos Retail Group. She specialises in changing behaviour within the workplace, transforming businesses and bringing life to new cultures and values.

This course is worth 10 CPD points.

Book early as places are limited to 10 people. Note that no refunds or credits will be issued for any delegate cancelling a place after 20 March 2017, although you may send a substitute.

At the event, non-members will have the opportunity to request a special discount code that will allow them to join the CIPR without paying the joining fee.

For any further information or queries, please email Linda O'Neil, CIPR NW's group administrator, at or call 0845 331 2287.

To book tickets, please visit here.