Digital updates for PRs - Monitoring Performance

CIPR North West invites you to another of the theEword's popular seminars led by the award-winning digital marketing agency's managing director, Daniel Nolan. This time we are focusing on how to monitor digital performance and prove the real value of PR and social media activity.

Daniel will give an update on the most relevant key performance indicators for judging the success of digital campaigns. This will include how to identify the most appropriate reporting metrics, how to get the most from Google Analytics and which tools you should be using to measure the success of your social campaigns.

Who should attend?

This event will be suitable for anyone who wants to supplement AVE as a campaign reporting metric and demonstrate tangible commercial results to clients. Learn how to make better use of digital analytics tools that are available and accurately monitor the impact of digital to create more effective and valuable PR programmes.

The session will begin at 8.00 am with breakfast and networking; the presentation will begin at 8.30 am. This is suitable for anyone who wants to make better use of data contained in Google Analytics to create more effective and valuable PR programmes.

This event is worth 5 CPD points to CIPR members. At the event, non-members will have the opportunity to receive a special discount code that allows them to join the CIPR without paying the joining fee.

Full payment must be received prior to the start of the event. No refunds or credit notes will be possible after Wednesday 10 May but you will be entitled to send a substitute.

For more information, please e-mail Linda O'Neil, CIPR NW's group administrator, at or call 0845 331 2287.