Purposeful Social Media for Education and Skills Communicators

In partnership with Loughborough University's multi-award-winning digital comms team, this CIPR Education & Skills Group workshop focuses on using social media for PR and communications more 'purposefully'.

It's designed for communications professionals who appreciate the power and flexibility of social and digital engagement and have some familiarity with Facebook, Twitter, LinkedIn, Instagram and other platforms.

We will take delegates through ways of designing and deploying a coherent social media strategy, including choosing the right platform mix, planning and creating content, developing different aims/uses for different channels, engaging with influencer networks, and social monitoring, metrics and evaluation.

We will also explore how your social media strategy fits in with the overall communications, PR and stakeholder engagement strategy.