PR practitioners have long been the creators of engaging content but what is PR's role in Content Marketing? What does Content Marketing actually mean? At a specially created event organised by the CIPR Midlands Committee and kindly hosted by Gateley we invite PR professionals to hear from a panel of PRs who are taking a Content Marketing approach and discover how their PR sensibilities are helping to maximise results.
Confirmed speakers to include:
- David Blackadder-Weinstein: Content & Insight Manager at High Speed Two (HS2)
- Nicole Taylor: Content Manager at LloydsPharmacy / Celesio