CIPR Cornwall: Content V Clickbait

Clickbait (on the Internet), as defined by Google, is "content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page".

It often gets a bad rap due to the nature of the headlines and stories' lack of solid content. However, this isn't necessarily true for all clickbait. Does the rise and popularity of clickbait make for weak journalism? Or is it acceptable because it generates massive amounts of interest?

We'll be joined by Jacqui Merrington, Cornwall Digital Editor for DC Media and David McGuire, Creative Director of Radix Communications, at this early evening event.

Jacqui will be discussing changing news values and the differences between online content and in-paper, as well as providing guidance on which stories get the best traffic.

David will focus on B2B content - he's been turning dry, complicated and technical subjects into gripping marketing copy for more years than he cares to remember!

A great opportunity for networking and CPD.

Event timing:

17.30 Arrival, refreshments and informal networking

18.00 - 19.00 Talks and Q&A

19.00 - 19.30 Informal networking, refreshments and close


What's the refund policy?

Refunds are not available but tickets can be transferred to other people.

How can I contact the organiser with any questions?

For specific questions in relation to this event only, please contact the CIPR regional coordinator via email at

This course carries 5 CIPR CPD points for members.