Digital Update: Optimising Your Content and Website

CIPR North West supports iProvision - the benevolent fund for CIPR members past and present. To find out more about the charity visit the CIPR website and to make a donation visit Virgin Money Giving.

Summer of CPD Digital Update for PRs - optimising your content and website for search performance

CIPR North West invites you to another of the theEword’s popular breakfast seminars in Manchester's Northern Quarter (near to Shudehill metro station). Led by the award-winning digital marketing agency’s managing director, Daniel Nolan, we will be focusing on on-page content and search engine optimisation plus the key factors which influence visibility.

Daniel will equip you with all the useful things you need to know when talking to the C-Suite, or your clients, about optimising websites for usability and writing content. He will provide practical insight into the most cost-effective tools and techniques to use, and will demonstrate how optimisation techniques can be realistically incorporated to create more effective and valuable PR communications programmes.

Who should attend?

This event will be suitable for practitioners who want to learn how SEO techniques can gain greater visibility for their PR content, or who have responsibility for running or commissioning investment in SEO.

The session will begin at 8.00 am with breakfast and networking; the presentation will begin at 8.30 am.

This event is worth 5 CPD points to CIPR members. At the event, non-members will have the opportunity to receive a special discount code that allows them to join the CIPR without paying the joining fee.

Full payment must be received prior to the start of the event. No refunds or credit notes will be possible after Monday 17 July but you will be entitled to send a substitute.

For more information, please e-mail Linda O’Neil, CIPR NW’s group administrator, at or call 0845 331 2287.