Writing for Online Audiences

This one-day workshop will show you how to create high quality, compelling content across a range of media, including websites, blogs and social media channels. CIPR trainer Colin Kelly is a former BBC journalist who regularly works for BBC Radio Scotland and Radio Clyde. His training courses have a modern, highly relevant edge.

It is a hands-on session, so bring your laptop and take part in practical exercises, with coaching and feedback from a highly experienced professional. The session will be tailored to the participants. You will also learn from case studies and examples of good and bad practice.

Discover the various writing structures, and when and where to use them. Colin will explain headlines, intros and calls to action, and cover the basics of search engine optimisation to help ensure that your writing is found on the web. He will also explain how material can be repurposed and used across a variety of formats.

This course is suitable for anyone who wants to improve their online writing skills and for communication professionals responsible for content management and producing copy.

This course is worth 10 CPD points.

Book early as places are limited to 10 people.  Coffee will be available from 9.00 am; the course will begin at 9.30 am.  Lunch will be provided - please advise if you have any special dietary needs.

Please note that no refunds or credits will be issued for any delegate cancelling a place 1-14 days before the course date.  Cancellations received 15-30 days before the date will be charged 50% of the fee paid. Cancellations received 31 or more days before the date of the workshop will be refunded in full.  All cancellations must be advised in writing.

CIPR North West will not charge for substitute names to be included up to four hours before start of the workshop.


At the event, non-members will have the opportunity to request a special discount code that will allow them to join the CIPR without paying the joining fee.

For any further information or queries, please email Linda O’Neil, CIPR N