From the pleasure of working for yourself to the pitfalls of fulfilling a multitude of roles all rolled in to one, Laura Sutherland will share with you the hints, tips and tricks she’s learned along the way of being a successful independent practitioner based in Scotland while working with clients across the UK and beyond.
A Chartered PR practitioner and a Fellow of the CIPR, Laura has 16 years’ experience in public relations, events and communications working across a variety of sectors. From luxury automotive brands and global manufacturing to high street fashion, design and culture, Laura’s exciting career has enabled her to widen her skills and experience with a particular emphasis on strategy.
Then, hear from Raman Sehgal, Founder and Managing Director of ramarketing – an award-winning PR, digital and design agency working with contract service companies in the outsourcing space across the UK, US and Europe.
Raman launched ramarketing in 2009 and grew his business in the early days using freelancers to scale up resource to meet his client demand. During the event Raman will help you to see things from both sides, drawing on his experience of working with freelancers, covering everything from what he looks for when commissioning someone to work with his business, to what outcomes he expects when you become part of the team. It’s about helping you to get in-the-know and be fully prepared for what to expect when working with agencies, as well as being able to make yourself more attractive to them, in turn picking up more work.
Laura is the Founder of #PRFest, the world’s only festival dedicated to public relations and Founder of Scottish PR Collective, a collective of independent practitioners based in Scotland, raising awareness of the benefits of working with independent practitioners and working collaboratively to gain new business.
Raman is a multi award-winning marketeer, having worked for blue-chip brands, acclaimed agencies and global manufacturers alike, consulting with CEOs, senior commercial and heads of marketing on a daily basis.
A blogger, speaker, guest-columnist and occasional university lecturer, Raman has worked in the pharmaceutical contract services space for over a decade and has helped take businesses to the next level.
His insights have been covered by the likes of in-pharmatechnologist.com, Pharma Integrates, B2B Marketing, CIM’s Marketer and PR Week. He was also named as one of The Journals 35 under 35 rising stars in business and in 2016 he was a finalist for the Entrepreneurs’ Form Emerging Talent award.