Ethics and Epic Fails

The PR industry is still reeling from the demise of agency giant Bell Pottinger following their controversial campaign on behalf of a South African company that allegdly incited racial hatred.

Ejected from professional body PRCA, mass exodus of scores of high profile brand clients, plus THAT Newsnight interview with Lord Bell... the scandal cause shock far beyond the PR profession.

The events that unfolded in recent months beg the question: Where do ethics sit in the cut-throat of PR agencies, where a key driver is to win accounts and make profit?

Offering 5 points in the all-important Ethics CPD stream, CIPR South West has partnered with crisis communications and media training consultancy Mentor for an inclusive event where PR professionals can attend either in person or via webinar. The webinar will be powered by Rhizome Live.

Dave Mason, Head of Media Training at Mentor, will take us through the events that unfolded for Bell Pottinger and highlight where ethical decisions arise at every step for the PR profession. How could these issues have been mitigated? At what point does ethics over-ride corporate objectives? Should this world-wide scandal drive a new agenda of regulation for the PR industry?

Bristol-based PR pros can attend the event in person at Mentor's base in Somerset Street.

CIPR members and PRs further afield can take advantage of the event content and still gain their 5 CPD Ethics points by logging onto the special interactive session via webinar.