Fake news, ad misplacement and brand implications - what to do when digital goes wrong

Two of the region’s leading PR and advertising practitioners will share their views on the implications for brands when digital campaigns go wrong. Looking at the consequences of fake news, ad misplacement, some of the simple misjudgements brand make with digital content (most recently Dove), how brands can safeguard against such reputational damage and how we can mitigate risks in a digital world of automation, programmatic targeting and native advertising.

Join us for an evening with two local experts:

  • Sarah Hall, owner of PR agency Sarah Hall Consulting and CIPR president from January 2018

  • Clare Lee, director at SD Advertising, one of the region’s leading media buyers with extensive experience in digital campaigns.

6pm for a 6.30pm start

6.30pm ­ Views from the panel experts

7.00pm - Q&As with panel

7.30pm - Drinks, nibbles and social

8.00pm - Close

Parking is available at St James Metro (NE1 4SG) and the venue is a short walk over the road! Parking is free after 6pm :)