Social Shorts Cymru - Appealing to young audiences

Appealing To Young Audiences

Under 30s are continually seen as a highly desirable market for social content– but in the battle for attention, how do you succeed in reaching and engaging young audiences? With a mix of tips and real-world examples, Digital Producer Joseph Bell will share his experiences.

Joseph is a freelance Digital Producer with a particular interest in interactive storytelling. Over the years he has developed and produced a range of innovative and award-winning projects, many of them during his 7 years at the BBC, for whom he was Producer of the Digital Guerrillas – an in-house ‘agency’ tasked with editorial innovation for young audiences across BBC Taster and BBC Three.