Data Driven PR

Baffled by GDPR and how it will affect your organistion and your clients?

Intrigued how the guidelines will impact communication with customers, clients, stakeholders and suppliers?

For our next Cornwall event, CIPR South West is bringing together the latest understanding of the legislation, together with practical steps on how you can continue to use data in a PR, marketing and communications context.

We have lined up three of Cornwall's data-driven experts who will share their insight on how to amplify your digital tactics whilst staying on top of GDPR legislation.

Amanda Williams - Data protection specialist, Sapphire Consulting

Sapphire Consulting offers practical solutions to your data protection issues and help you to achieve a sensible, workable balance between the needs of your organisation and the demands of the GDPR.

Amanda says: "We can help you to comply with the law while also showing you how it can genuinely help your organisation."

Aren Grimshaw - Social Media consultant, Minchin & Grimshaw

With more than 10 years' broad experience in sales, marketing, media and public relations roles, Aren works with organisations of all sizes to leverage the greatest value from integrating Social Media into their marketing strategy.

Aren says he finds people more interesting than platforms and applications and thinks ‘why’ is a better question than ‘how’.

Stafford Sumner – Managing Director, Jarrang, email marketing agency

Stafford set up Jarrang in 2003 and 15 years later he still helms one of the email marketing sectors’ leading agencies, working with international clients in a broad range of industries from luxury travel to financial services.

With data sitting at the heart of the email marketing channel, Stafford is able to provide pragmatic guidance to GDPR and email marketing, helping businesses grow, develop and generate results.

He will cover latest trends and advances in email marketing, auditing and managing email databases, and how to grow your list.

Join us from 6pm for drinks, nibbles and networking before main presentations start at 6.30pm.

This event is worth 5 CPD points - kick start your 2018 CPD year.