How to use Digital & Social Media in a Crisis
A one-day workshop in central Manchester for PR practitioners who may have to manage issues and crises for clients, or for their own organisation. You will learn how to develop an on-line media crisis response plan and manage digital or social media activity, should it arise. It includes a simulated desk-top crisis scenario to give you a ‘real’ eye of the storm experience.
Who is it for?
This workshop is suitable for anyone who already knows how to use digital and social media for public relations and communications and wishes to learn how to manage these channels during an issue or crisis. PR professionals who already have crisis communications experience will find it useful for updating their skills and learning the latest best practice for digital and social media.
- Developing the correct digital and social media platforms for use in an issue or crisis
- Digital and social media monitoring and analysis tools
- Ethics and best practice
- Deciding when it is necessary to respond or intervene.
- Understanding which platforms you need to use, and when to use them
- Test your knowledge and responses in a simulated desktop crisis scenario
CIPR trainer Andrew Bruce Smith has worked for over 30 years in public relations and journalism, and has developed and implemented many highly successful strategic PR and marketing communications programmes for some of the world’s biggest brands, including IBM, CapGemini, MySQL, Apple and Checkpoint. He is co-author of bestselling social media guidebooks ‘Share This’ and 'Share This Too'.
Andrew’s workshop for CIPR Northwest sold out last November. Places are limited to 10 people, so book early!
Date: Monday 20 May 2019
Venue: Hilton Doubletree Hotel, One Piccadilly Place, 1 Auburn Street, Manchester M1 3DG (Glamis Room)
Cost: CIPR members early bird £350, non-members £450; from 6 May: £450 and £550 (+ VAT)