CIPR North West in Cumbria
Welcome to CIPR North West’s second event in Cumbria, hosted by the Lake District National Park Authority at their Kendal-based HQ. PR & Communications Manager Sarah Calderbank will talk about how her team campaigned to win World Heritage Site Status for the English Lake District and our main speaker, CIPR Trainer Stuart Bruce FCIPR, will discuss Fake News.
The Big Cumbrian Comms Collaboration!
The Lake District boasts England’s biggest mountains, the deepest lakes and is the UK’s latest UNESCO World Heritage Site. It’s no surprise that people passionately care for this unique corner of England.
Join Sarah Calderbank, PR and Communications Manager for the Lake District National Park as she explains how this love for the Lakes is a gift for great storytelling, but also brings challenges to strike a balance with a wide range of audiences.
One of the most effective ways of achieving this balance is by working together with communities, local businesses and organisations across the park. Find out how this collaborative approach helped secure the 2017 World Heritage Site status and created a free, flexible new World Heritage brand, giving Cumbrian organisations a boost to benefit from this international stamp of recognition.
Fake News – how to spot it!
Now seen as one of the greatest threats to democracy, free debate and Western order, hear how to spot it and how to validate social media sources.
Apart from being one of Donald Trump’s favourite terms, it has raised tensions between nations and could be the main driver for regulating social media.
Stuart is a visiting lecturer at Leeds Beckett University and one of the world’s first PR bloggers.
Light refreshments will be served on arrival, and it will be a great opportunity to meet other PR people from Cumbria.