Full Shortlist

We're thrilled to share the full 2016 CIPR Excellence Awards shortlist, split by category.

1. Corporate and Business Communications Campaign

  • Aviva
    Road to Reform Campaign: Making Motor Insurance Cheaper
  • CYBG
    Introducing the UK's largest Challenger Bank
  • Dixons Carphone and Brunswick
    From 'two drunks propping up the bar' to 'the merger that actually worked'
  • Financial Times
    The FT-Nikkei Sale and Partnership
  • Lansons
    The Co-operative Bank – "The most improved brand of 2015"
  • O2 and Blue Rubicon
    Inspiring Digital Communities to help Britain thrive

2. Internal Communications Campaign

  • British Airways
    Flying the World in 2015
  • MSLGROUP
    Canon, Project Miru - Creating a new collaborative way of working at Canon EMEA
  • Nationwide Building Society
    Don't Just Dream It, Plan It – Employee pensions at Nationwide
  • Northumbrian Water Group
    Introducing Nature Watch
  • O2
    2015: The Year of 'Celebration'
  • Powys County Council
    Leading through engagement

3. Consumer Relations Campaign

  • Aduro Communications
    The Higgidy Sofa Supper Clubs
  • Brands2Life
    Virgin Media's network expansion blown away with high speed selfies
  • Hope&Glory
    The Big Bang Experiments
  • Ketchum with MasterCard Europe
    Selfie-nomics
  • The Romans
    No Label: The world's first transgender beer
  • Tin Man
    Pulling Power: Giving Advanced Driving Courses Sex Appeal

4. Public Sector Campaign

  • Dacorum Borough Council
    Hemel Evolution
  • Equinox and Cadw
    Pack Your Imagination
  • London Councils
    Freedom Pass Renewal 2015
  • MHP Communications/Engine for NHS Blood and Transplant
    Missing Type
  • The NHS Sussex and Spirit
    #notQUITEanemergency
  • Third City
    Launching the Consumer Ombudsman

5. Corporate Social Responsibility Campaign

  • Aldermore
    SKILL! Supporting the entrepreneurs of tomorrow
  • Headland and Virgin Active
    Rethinking PE for primary schools
  • Ketchum and P&G
    Actions speak louder than words
  • Macmillan Cancer Support
    Nationwide's Specialist Support Service
  • Red Consultancy and Leo Burnett London
    McDonald's Better Play grassroots community football programme
  • Vision Express
    Vision Express & The Stroke Association

6. Public Affairs Campaign

  • Battersea Dogs & Cats Home
    End Backstreet Breeding
  • Cheshire Fire and Rescue Service
    Campaign to introduce legislation requiring the installation of smoke alarms in private rented properties
  • MHP Communications
    Drop the Duty: a campaign to cut alcohol tax
  • Perceptive Communicators
    BioCity Scotland - Enterprise Area
  • PHA Media
    'No Need. No Safeguards' for Living and Dying Well
  • Westminster Advisers
    Strengthening the Energy Ombudsman

7. Not-for-Profit Campaign

  • CARE International UK
    CARE Then and Now
  • Clearsilver Brand Marketing
    Breast Cancer Haven Garden at the RHS Chelsea Flower Show
  • Grayling and Guide Dogs
    #LETSGLOW – Guide Dogs Week 2015
  • MC2
    Business Heavyweights
  • The Law Society of Scotland
    Online PC renewal
  • WaterAid
    #ifmenhadperiods

8. Healthcare Campaign

  • Alder Hey Children's NHS Foundation Trust
    Alder Hey in the Park: The Future of Children's Healthcare
  • Ketchum and EULAR
    High 5 for World Arthritis Day
  • Ketchum, the World Hepatitis Alliance and its partner, the World Health Organization
    4,000 Voices, 1 Message
  • McCann
    Breaking the taboo around women's vaginal health for Balance Activ
  • Ogilvy Healthworld with Boehringer Ingelheim and Eli Lilly and Company Diabetes Alliance
    Getting to the heart of the problem: first diabetes drug to offer CV protection
  • Pegasus
    LloydsPharmacy Online Doctor: Sex Degrees of Separation

9. Integrated Campaign

  • AXA Wealth
    Retirement LifePlanning
  • CARE International UK
    CARE Then and Now
  • MHP Communications/Engine for NHS Blood and Transplant
    Missing Type
  • Mischief PR and The National Trust
    Creating the Nation's Ode to the Coast
  • Popcorn PR
    Old Speckled Hen 'Hunts for a Hen'
  • Prohibition PR
    Motherhood – The Hardest Job in the World

10. Global Public Relations Campaign

  • Brands2Life
    Rewriting the rulebook for customer engagement
  • Chivas Brothers
    Chivas Regal The Venture
  • Dynamo
    Drawing sales from 102 countries for 3Doodler 2
  • Ketchum, the World Hepatitis Alliance and its partner, the World Health Organization
    4,000 Voices, 1 Message
  • Man Bites Dog for Arcadis
    World Turning: The Arcadis Sustainable Cities Index
  • Teamspirit Public Relations
    Henderson Global Investors - Henderson Global Dividend Index

11. Issues or Crisis Management

  • Amey and Transport Scotland
    Closure of the Forth Road Bridge; an event of national significance
  • Battersea Dogs & Cats Home
    Dangerous dogs
  • Calderdale Council
    #CalderValleyRising - helping flooded communities recover from Storm Eva
  • National Trust
    Response to the Clandon Park fire
  • Recruitment and Employment Confederation
    Fighting on multiple fronts: managing a crisis situation on behalf of our members
  • Sussex Police
    Shoreham Air Crash

12. Automotive Campaign

  • Atomic PR
    World's Best Driving Road with Avis
  • Green Flag
    Using humour and mischief to shake up the UK breakdown industry
  • Launch PR
    A Streetcar Named Hyundai
  • Performance Communications & Nissan Motor (GB)
    Nissan LEAF: Glow-in-the-dark
  • Taylor Herring
    Fit Kwik
  • The Institute of Advanced Motorists with Tin Man
    Pulling Power: Giving the IAM's Advanced Driving Courses Sex Appeal

13. Low Budget Campaign

  • Inside Media
    Screen Test - as a film and TV location, can we grow tourism?
  • Kelso Consulting
    Black Friday website crashes
  • Ordnance Survey
    Map Symbol Competition
  • Smarts
    We love our gingers
  • Tin Man
    At Your Fingertips: Helping 703 Rough Sleepers Off The Street
  • University of Hertfordshire
    Clearing Live

14. STEM Campaign

  • Brands2Life
    Outlining the future of government digital services for EMC
  • Fieldworks & Clear Returns
    Playing For Keeps - How Fieldworks Took Retail Returns Mainstream For Clear Returns
  • Fresh PR
    Promoting Megger
  • Hope&Glory
    The Big Bang Experiments
  • Kindred & The Institution of Engineering & Technology
    Why don't fish have eyebrows?
  • Proof Communication
    Helping the best of British innovations move from lab to market

15. Arts, Culture or Sport Campaign

  • Equinox and Cadw
    Pack Your Imagination
  • Mischief PR
    The FA Cup Adventure
  • Pitch
    Betfair - Switching Saddles
  • Red Consultancy and Leo Burnett London
    McDonald's Better Play grassroots community football programme
  • Riot Communications
    Trigger Mortis by Anthony Horowitz
  • Tin Man
    Career of Evil: A Novel Way to Launch a Book

16. Education Communications Campaign

  • 3:nine Communications
    Beyond the Ordinary - reversing the decline in trainee RE teacher numbers
  • Highlight PR
    Championing 'active learning' for MPCT
  • MC2
    Tootoot
  • Nanyang Technological University, Singapore
    A global university on the rise
  • Third City for Waterloo 200 & The National Army Museum
    Waterloo 200
  • University of Derby
    Guide to Expertise: connecting the media with academic expertise

17. Best Use of Media Relations

  • Brands2Life
    Virgin Media's Network Expansion: Blown away with High Speed Selfies
  • British Heart Foundation
    Mission CPR
  • Grayling
    National Trading Standards - protecting consumers through media relations
  • MHP Communications/Engine for NHS Blood and Transplant
    Missing Type
  • Tin Man
    Pulling Power: Giving Advanced Driving Courses Sex Appeal
  • Tin Man
    Sweet Success: Creating a Sunday Times Bestseller

18. Best Use of Digital

  • Brands2Life
    LinkedIn's 'Bring In Your Parents' Day
  • Democracy
    CORGI HomePlan: A crisis of the digital age
  • Frank PR / MyVoucherCodes
    Christmas Doesn't Have to Cost The Moon
  • HSBC
    HSBC NOW Share: Our People, Our Story
  • Mischief PR and The National Trust
    Creating the Nation's Ode to the Coast
  • Search Laboratory and Viking
    In an Office Far, Far Away...

19. Best Use of Social Media

  • Alder Hey Children's NHS Foundation Trust
    Alder Hey in the Park: A New Home for Alder Hey Children's Hospital
  • MHP Communications/Engine for NHS Blood and Transplant
    Missing Type
  • Mischief PR
    Show Your Stripes: Moving the goalposts for how Premier League clubs launch kits
  • Porter Novelli London
    HP #NeverRunOut (UK)
  • Tangerine
    Taste Freedom
  • University of Glasgow
    Social media promotion of the discovery of Gravitational Waves

20. Best External Publication

  • Barclays and Cohn & Wolfe
    Future-Proofing UK Manufacturing
  • Mischief PR
    Bovril Brigade 2015
  • Ogilvy Healthworld and Boehringer Ingelheim
    Improving diagnosis and treatment of advanced lung cancer
  • Think
    BEER
  • Think
    Connect
  • VisitScotland
    Set in Scotland - A Film Fan's Odyssey

21. Best Internal Publication

  • beetroot
    Outside In for Royal Bank of Scotland
  • Dixons Carphone and scarlettabbott
    Connected
  • Indigodog Publishing
    The Nose Magazine for The Perfume Shop
  • RMS PR and Warburtons
    W Magazine
  • SGN with scarlettabbott
    SGNmail
  • Western Power Distribution
    Powerlines

22. Best Event

  • Balls2 Marketing
    Promoting Irongate Live 2015: 1,000's of ideas. 52 Workplace experts. 1 Stadium.
  • Brands2Life
    Virgin Media's Network Expansion: Blown Away with High Speed Selfies
  • Ogilvy Healthworld and Boehringer Ingelheim
    The Next Advancement in Anticoagulation Care
  • P & O Cruises with Shout! Communications
    Launch of Britannia
  • Taylor Herring
    Launching Drama on UKTV Play – 'Chocobatch'
  • Tin Man
    Sweet Success: Creating a Sunday Times Bestseller

23. Outstanding Young Communicator

  • Emily Jones MCIPR
    Kazoo PR
  • Katie Bregazzi MCIPR
    spottydog communications
  • Katie Mallinson MCIPR
    Scriba PR
  • Kelly Hollidge MCIPR
    Citypress
  • Max Tatton-Brown MCIPR
    Augur
  • Shaun Bell MCIPR
    Stripe Communications

24. Outstanding Independent Practitioner

  • Chris Love Chart.PR FCIPR
    Love PR
  • Ella Minty Found.Chart.PR MCIPR
    Europa Energy
  • Emma Thwaites MCIPR
    Thwaites Communications
  • Hilary Berg Found.Chart.PR MCIPR
    Hilary Berg Consulting
  • Laura Sutherland Chart.PR FCIPR
    Aura PR
  • Tessa Curtis MCIPR
    Tessa Curtis Associates

25. CIPR IoD Public Relations Director of the Year

  • Howard Borrington MCIPR
    MBDA UK
  • Nicola Green MCIPR
    O2

26. Outstanding In-House Public Relations Team

  • City University London
  • Direct Line
  • Kier Group
  • N Brown Group
  • O2
  • The University of Manchester

27. Outstanding Small Public Relations Consultancy

  • Genesis PR
  • Holistic
  • Jargon PR
  • JPR
  • spottydog communications
  • Tin Man

28. Outstanding Mid-Sized Public Relations Consultancy

  • Berkeley PR
  • Cirkle
  • Dynamo
  • Finn
  • Lucre PR
  • Stripe Communications

29. Outstanding Large Public Relations Consultancy

  • Brands2Life
  • Hotwire
  • Instinctif Partners
  • PHA Media