Rachel is one of the first from a new batch of Charterered PR practitioners, awarded by the Chartered Institute of PR in November 2015. In 2016, she became an independent practitioner under the brand the Agile PR. Rachel started her career in print journalism at the West Briton newspaper in 2004. She moved into PR in 2006, working both freelance and agency, before joining leading Cornwall agency MPAD in 2008. She became a director in 2009 and MD in 2014, delivering steady growth. Her work and research focuses on Agile communications and best practice in evaluating communications activity. She is a regular speaker at Agile on the Beach, a global Agile conference. Much of her work is based in the third sector, supporting charities with brand, strategic communications, procurement, media relations, events and crisis communications.