Platinum is a new book from the CIPR showcasing excellence in public relations. Edited by Stephen Waddington Found.Chart.PR Hon FCIPR, Platinum is the story of the CIPR as told by its members.
The 45-chapter book comprises contributions from more than 50 thought leaders - including CBI Director-General Carolyn Fairbairn - on five key areas, namely: perspectives, practice, performance, provocation and the future potential of the profession.
From the foundations of PR practice to the emergence of artificial intelligence and automation, Platinum captures the evolution of the Institute and the industry.
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Get your copy
Platinum is available in print for via Blurb £29.39 and on Amazon Kindle for £4.95.