Charlotte Sansom's paper discussed the role of public relations practitioners on the boards of UK listed companies.
Who are you and what's your day job?
I'm an award-winning public relations professional with 12 years' experience in both agency and in-house and a strong track record in corporate reputation management.
I'm currently head of PR and corporate communications at top 20 law firm, DWF, an ambitious and fast-paced business with offices in the City and across the UK where I work closely with the board advising about strategic communications issues.
What's the greatest opportunity for the public relations profession?
To lead the drive for robust, credible and transparent communications. Integrity in communications is key.
Why did you apply for Chartered PR Practitioner status?
Continual learning is critical for professional excellence. I also wanted an external badge of recognition of my expertise and capability.