Getting to grips with social media

CIPR trainers: Colin Kelly MCIPR and Victoria Tomlinson MCIPR.

Course aim

This course is aimed at PR professionals who are not achieving the results they want from their use of social media – either as individuals or on behalf of an organisation. It provides an overview of when and why you would use social media and what it can achieve, the tools and platforms available, and how to use them efficiently.

Who should attend?

If you are new to social media or mainly use social media platforms and tools in a personal capacity. The course is also suitable for those whose new remit includes using social media as part of their communication role.

What to expect?

You can expect to:

  • be shown how to use different social media platforms and analytical tools
  • discuss how to approach social media at the workplace and share experiences with others in the group
  • learn through case studies and hands-on activities that help you put together your own social media content plan.

Course objectives

Participation in this course provides you with the knowledge to:

  • use a selection of social media platforms, basic analytical and social media management tools
  • evaluate your existing social media content – what are the strengths and weaknesses of what you're doing just now?
  • recognise the importance of the correct attitude and tone of voice in social media
  • understand what the law says about social media communications and avoid falling foul of Contempt of Court and Defamation legislation.
  • be able to develop a range of social media content ideas and plan a campaign to achieve particular objectives.