Handling media interviews & crisis communication

CIPR trainers: Kate Betts MCIPR, Robert Taylor MCIPR and Jonathan Boddy FCIPR.

Course aim

This comprehensive two-day course provides practical experience and guidance on giving standard media interviews as well as how to handle the media in times of crisis. It enables you, or the spokespeople you support, to become powerful advocates for your organisation when carrying out any type of media interview, proactive or reactive. The course also helps you develop the skills and confidence to deal with major incidents and explores how to develop workable crisis responses at individual and organisational level.

Who should attend?

Anyone who does media interviews – print or broadcast – briefs spokespeople and is likely to handle crisis communication on behalf of their organisation. If you're responsible for managing the public reputation of an organisation or expected to deal with communications at the time of a major incident, you'll benefit from this session.

What to expect

  • a highly practical course, giving you the chance to learn all the key lessons of media training, and to practice those techniques through a range of simulated interviews in front of a camera
  • a hands-on session that leads the group through an evolving crisis scenario which demands a range of responses
  • use of the internet, video recordings from real-life and of group work during the session to underpin the day's training.

Course objectives

  • prepare for any type of media interview – promotional, issues based, or crisis
  • get ready for print and broadcast interviews
  • support other spokespeople before and during media interviews, give feedback and de-brief
  • satisfy a journalist's need for news while achieving your business objective
  • communicate with impact and authority, and handle awkward questions under pressure
  • identify key stakeholders and create appropriate messages, recognising which media channels to use, how, and when
  • understand the need for speed, accuracy and co-ordination of response, both online and offline.