Introduction to PR strategy & planning campaigns

CIPR trainer: Kerry Savage MCIPR.

Course aim

This course will show you how to pull together a professional, strategic PR campaign from scratch. You will learn how to follow a step-by-step process, from taking a brief to finalising plans and getting sign-off.

Who should attend?

Those who are taking responsibility for writing a PR campaign from beginning to end for the first time.

What to expect

  • practical tools and templates
  • an interactive, workshop-based day
  • an opportunity to gain feedback on your own PR campaigns.

Course objectives

Participation in the course will provide you with the knowledge to:

  • take and interrogate a brief
  • conduct in-depth research and interpret findings in an intelligent way
  • understand the difference between objectives, strategy and tactics
  • structure your work to build an irrefutable business case
  • demonstrate commercial value and return on investment
  • agree and refine messages
  • develop creative ideas that fit strategically
  • evaluate campaigns effectively.