Writing better press releases

CIPR trainers: Alison Arnot FCIPRColin Kelly MCIPR, and Maud Davis FCIPR.  

Course aim

This course will show you how to write effective news releases that communicate your organisation's messages and help to build their reputation.

Who should attend?

Suitable for new writers or experienced professionals looking to produce sharper news releases that get printed.

What to expect

  • practical exercises and examples
  • group discussions
  • a highly participative workshop limited to 12 delegates.

Course objectives

Participation in the course will provide you with the knowledge to:

  • identify stories and write news releases of genuine interest to journalists
  • understand what makes a story
  • develop a journalistic writing style that's easy to read
  • write successful headlines and intros
  • use strong quotes to add value to your message
  • create stories when there's nothing new to say.