Writing skills for PR

CIPR trainers:Caroline Black FCIPRColin Kelly MCIPRKate Betts MCIPRLorraine Forrest-Turner MCIPR, and Maud Davis FCIPR

Course aim

This course outlines the principles of effective writing and shows how to apply them to everyday public relations writing tasks. It covers different writing styles and offers practical advice on how to adapt them for different documents such as news releases, feature articles and blog posts.

Who should attend?

This course is ideal for practitioners with relatively limited PR experience, as well as more qualified professionals wanting to improve their all-round writing skills.

What to expect

  • a combination of guidance on general principles, practical exercises, group discussions and hand-outs
  • analysis of writing examples (good and not so good) to gain lessons applicable to day-to-day practice

Course objectives

Participation in the course will provide you with the knowledge to:

  • understand the key principles of Plain English, including brevity as the prime driver of clarity
  • understand the role of different PR communication tools such as press releases, feature articles, blog posts, briefing documents, case studies, etc.
  • enhance your press release writing skills
  • understand how feature articles differ from press releases 
  • apply the general principles of good writing to other PR writing tasks