This interactive two-day course looks at the art of persuasive writing and how it differs from informative writing such as press releases and briefing documents. Focusing on objective, readership, message and call to action, Mastering the Art of Copywriting provides you with skills and techniques to make your copy relevant, memorable and effective.
Who should attend?
All PR and Comms practitioners wanting to sharpen their copywriting skills. It’s particularly suitable for people who produce copy for news stories, blog posts, features, articles, internal comms, emailers, social media posts, advertorials, advertising copy and other promotional materials.
What to expect
Participation on the course will provide you with the knowledge to:
Creating an account takes 2 minutes and you will not be added to any mailing lists without additional consent