Measuring & evaluating PR

Measure, evaluate, PR
Course aim
The aim of this two-day course is to bring you up-to-date on the latest developments and guidance on planning and measurement. It will take you through the process of setting the objectives and choosing the right measures, using case study examples where possible. It will help you to advise your organisation on the importance of linking PR campaigns to business objectives, to explain why AVE is a discredited measure and why research is the foundation for planning PR campaigns.

Who should attend?
Suitable for practitioners involved in the design and running of PR programmes

What to expect?

  • an overview of global best practices approaches
  • group discussions based on case studies
  • practical exercises.

Objectives
Participation in the course will provide you with the knowledge to:

  • understand the latest global practice in research, planning and measurement
  • set objectives linked to your organisation's goals and choose the right measure
  • know the difference between outputs and outcomes
  • understand the balance between research, planning and measurement
  • understand non-AVE measures.
When
06/09/2022 09:30 - 07/09/2022 15:30
Where
Online
DateLocationRegister
06/09/2022OnlineRegister07/09/2022 15:30:00
Online
MEP060922Planning, measurement and evaluation
01/11/2022OnlineRegister02/11/2022 15:30:00
Online
MEP011122Planning, measurement and evaluation
07/12/2022LondonRegister08/12/2022 16:30:00etc. venues Marble Arch
86 Edgware Road
London W2 2EA
MEP071222Planning, measurement and evaluation
Level
Intermediate
CPD
20.00
Category
Planning, measurement and evaluation
Trainers

Measuring & evaluating PR

Measure, evaluate, PR
Course aim
The aim of this two-day course is to bring you up-to-date on the latest developments and guidance on planning and measurement. It will take you through the process of setting the objectives and choosing the right measures, using case study examples where possible. It will help you to advise your organisation on the importance of linking PR campaigns to business objectives, to explain why AVE is a discredited measure and why research is the foundation for planning PR campaigns.

Who should attend?
Suitable for practitioners involved in the design and running of PR programmes

What to expect?

  • an overview of global best practices approaches
  • group discussions based on case studies
  • practical exercises.

Objectives
Participation in the course will provide you with the knowledge to:

  • understand the latest global practice in research, planning and measurement
  • set objectives linked to your organisation's goals and choose the right measure
  • know the difference between outputs and outcomes
  • understand the balance between research, planning and measurement
  • understand non-AVE measures.
When
06/09/2022 09:30 - 07/09/2022 15:30
Where
Online
Sign in or create an account to register Last day to register is 05/09/2022
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