Measuring & evaluating PR CIPR

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Measuring & evaluating PR

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Measuring & evaluating PR

Measure, evaluate, PR

Course aim
The aim of this two-day course is to bring you up-to-date on the latest developments and guidance on planning and measurement. It will take you through the process of setting the objectives and choosing the right measures, using case study examples where possible. It will help you to advise your organisation on the importance of linking PR campaigns to business objectives, to explain why AVE is a discredited measure and why research is the foundation for planning PR campaigns.

Who should attend?
Suitable for practitioners involved in the design and running of PR programmes

What to expect?

an overview of global best practices approaches
group discussions based on case studies
practical exercises.

Objectives
Participation in the course will provide you with the knowledge to:

understand the latest global practice in research, planning and measurement
set objectives linked to your organisation's goals and choose the right measure
know the difference between outputs and outcomes
understand the balance between research, planning and measurement
understand non-AVE measures.

When

06/09/2022 09:30 - 07/09/2022 15:30
GMT Daylight Time

Where

Online

Date	Location	Register	Hidden	Hidden	Hidden	Hidden
12/06/2024	London	Register	13/06/2024 16:30:00	etc.venues Marble Arch 86 Edgware Road London W2 2EA	MPR120624	Planning, measurement and evaluation
11/09/2024	Online	Register	11/09/2024 15:30:00	Online	MPR110924	Planning, measurement and evaluation
05/11/2024	Online	Register	06/11/2024 16:30:00	Online	MPR051124	Planning, measurement and evaluation
10/12/2024	Online	Register	11/12/2024 15:30:00	Online	MPR101224	Planning, measurement and evaluation

Level

Intermediate

CPD

20.00