This course will encourage participants to take a high level approach to PR by developing strategic thinking as a routine habit. As a result clients and colleagues will recognise that their PR consultants appreciate the ‘bigger picture’ and become even more valued as advisors.
Who should attend?
Those who are taking responsibility for PR leadership in an organisation and who are advising senior clients and colleagues on strategic direction for PR and communication.
What to expect
Participation in the course will provide you with the knowledge to:
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