Sector spotlight
Mad about sport? Crazy for technology? Fanatical about film? Whatever you love, a career in public relations could allow you to pursue your passion. PR professionals work in every sector and there are roles within all sorts of industries and organisations – from charities to fashion houses to oil refineries. With such a breadth of industries and sectors covered, you are sure to find something that suits your interests, skills, and background.
Sport
Whether it’s to manage perceptions of the takeover of a Premier League football club, publicise a TV channel’s latest sports coverage, or promote the opening of a local leisure centre, sports organisations of all shapes and sizes need PR. So, whether you’re into football or fencing, paragliding or pickleball, there could be a role that’s a perfect fit for you.
Music
Music industry public relations professionals are charged with providing artists, record labels, festivals, and award events with a mix of promotional support. If you get excited by the prospect of hosting the latest must-see gig or helping the newest chart-topping talent on their way to global superstardom, music PR could be for you.
Fashion and beauty
Pursue a public relations career in the glamorous fashion and beauty sector and you could end up working with some of your favourite fashion brands, designers and retailers. Public relations roles frequently involve networking with leading fashion journalists and bloggers and organising promotional events, product launches, and photo shoots.
Technology and digital
Google. Facebook. Apple. The technology industry is home to some of the world’s biggest and most innovative and exciting brands. From ground-breaking start-ups to global giants, tech PRs often find themselves at the forefront of this fast-changing industry – sharing the latest cutting-edge developments with the rest of the world.
Politics and public affairs
If politics and public policy captures your interest then a PR career could enable you to immerse yourself in this world. You could be working with local, national, and international governments, non-governmental organisations, pressure groups, and political think-tanks to help shape the future of society.
Public Sector
This is the largest employers of communications professionals including those working in NHS, criminal justice, transport bodies, emergency services, regulatory bodies, ombudsmen, further and higher education, and more.
Case Study: Ready10 x KIND Snacks.
Fuelling the Lionesses the England's women's football team – the Lionesses – developed a partnership with KIND shortly before the 2023 World Cup that was being held in Australia. KIND didn't have a bottomless marketing budget and needed to rely on PR to deliver results. Ready 10 realised that there were subtle differences between the men's and the women's games and that tone was everything. They couple this with social listening to gather fan insight. Even with a limited budget you could hear the Lionesses ROAR even from the other side of the world.
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Case Study: Cowshed and Welsh Government Education for help with school costs
Through research families in Wales were reported to be cutting down on food they were giving to children either by cutting portion sizes or skipping meals. The Welsh government took the step to offer ALL primary aged children free school meals. Firstly, they needed to look at how these were funded across the nation and unify and simplify the process. Following on from the research stage the audiences were identified and a two-pronged approach of national awareness and hyper targeting. Through a series of national PR and owned and earned social media plus a range of very local initiatives the measurement and evaluation stats were superb.
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