Course aim The aim of this half day session is a facilitated conversation session: The reality of modern public relations could not be further removed from the outdated image of spin doctors that some hold. Yet what does it mean to be an ethical PR practitioner? How can we evaluate client requests, strategic options, and campaign outcomes to ensure that we uphold our professional integrity?
Please complete the On-Demand Ethics Training before registering for this subsequent session. Who should attend Any PR practitioner who understands the importance of ethics to the profession and why the CIPR has made ethical reflection a mandatory component of its CPD. What to expect This is a facilitated conversation which will enable those people who have completed the Ethics on Demand training to discuss their learning with other PR professionals.
Course objectives Participation in the course will provide you with the knowledge to:
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