Course aim This course will show you how to effectively integrate social media and digital into your public relations strategy. It will help you to set objectives, identify opportunities, select tactics, assign resources, set governance, apply social across the organisation and define metrics for your social media and digital activity. Who should attend? Suitable for delegates that are already running social media activity on behalf of clients or organisations, but that want to understand how social media can be integrated into the wider communications and marketing mix. What to expect
Course objectives Participation in the course will provide you with knowledge of:
Training that is inclusive: Diverse perspectives and experiences matter to us at the CIPR. We are fully committed to hosting accessible and inclusive training that enables you to attend and engage fully. Our venues have wheelchair access, hearing loops, toilet facilities are accessible and assistance dogs are welcome. We can also arrange private rooms for prayer or nursing for example. Please email the team to let us know how we can support you.
Creating an account takes 2 minutes and you will not be added to any mailing lists without additional consent