Writing for the web and beyond

Course aim

Produce high-quality and engaging written copy for websites, social media and other online platforms.  Get your key messages across with clarity and personality while working in a demanding environment.

Who should attend?

Anyone interested in improving their writing as well as practitioners responsible for content management and producing online copy.

What to expect

• a highly participative course
• A highly participative course limited to 12 delegates
• Practical advice on how to approach writing for online platforms
• Working with real-life examples
• Writing tasks and exercises, with feedback and coaching on your work
• An introduction to the role Artificial Intelligence (AI) tools can play in supporting your writing
• Exploring the need for high-quality AI prompts 

Course objectives

Participation in this course will provide you with the knowledge to:

• Understand the audience you are writing for and how they use online media
• Recognise the difference between writing for online and other platforms
• Make your writing Scannable, Concise and Objective
• Understand how to incorporate Search Engine Optimisation techniques into your writing
• Structure different types of online content, including online news stories, blog posts and social media material
• Make informed decisions about the extent to which you might safely and ethically use Artificial Intelligence (chatbots) to support your written work