_

PR campaign planning

Campaign, planning, measurement

Course aim
This course explains how to pull together a professional PR campaign from scratch. You will learn how to follow a step-by-step process to build campaigns from setting objectives to evaluating results.

Who should attend?
Anyone new or relatively new to planning PR campaigns and who is looking to build a campaign from beginning to end.

What to expect

  • Group work and lots of delegate input
  • Sharing experiences as well as learning from the course trainer
  • Case studies to show good practice and highlight the skills required
  • Models and concepts to support campaign planning
  • Practical tools and templates

Course objectives
Participation in the course will provide you with the knowledge to:

  • Plan and set precise campaign objectives
  • Conduct research and interpret findings to use in campaigns
  • Agree and refine messages
  • Develop creative concepts
  • Evaluate campaigns effectively
 
When
23/01/2024 09:30 - 15:30
GMT Standard Time
Where
Online
DateLocationRegister
18/03/2024LondonRegister18/03/2024 16:30:00etc.venues Marble Arch
86 Edgware Road
London W2 2EA
PRC180324Planning, measurement and evaluation
21/05/2024OnlineRegister21/05/2024 15:30:00
Online
PRC210524Planning, measurement and evaluation
30/07/2024LondonRegister30/07/2024 16:30:00etc.venues Marble Arch
86 Edgware Road
London W2 2EA
PRC300724Planning, measurement and evaluation
19/09/2024OnlineRegister19/09/2024 15:30:00
Online
PRC190924Planning, measurement and evaluation
06/11/2024LondonRegister06/11/2024 16:30:00etc.venues Marble Arch
86 Edgware Road
London W2 2EA
PRC061124Planning, measurement and evaluation
11/12/2024OnlineRegister11/12/2024 16:30:00
Online
PRC111224Planning, measurement and evaluation
Level
Beginner
CPD
10.00
Category
Planning, measurement and evaluation
Trainers

PR campaign planning

Campaign, planning, measurement

Course aim
This course explains how to pull together a professional PR campaign from scratch. You will learn how to follow a step-by-step process to build campaigns from setting objectives to evaluating results.

Who should attend?
Anyone new or relatively new to planning PR campaigns and who is looking to build a campaign from beginning to end.

What to expect

  • Group work and lots of delegate input
  • Sharing experiences as well as learning from the course trainer
  • Case studies to show good practice and highlight the skills required
  • Models and concepts to support campaign planning
  • Practical tools and templates

Course objectives
Participation in the course will provide you with the knowledge to:

  • Plan and set precise campaign objectives
  • Conduct research and interpret findings to use in campaigns
  • Agree and refine messages
  • Develop creative concepts
  • Evaluate campaigns effectively
 
When
23/01/2024 09:30 - 15:30
GMT Standard Time
Where
Online
Registration is now closed

Sign in or create an account to complete your booking

Creating an account takes 2 minutes and you will not be added to any mailing lists without additional consent