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PR campaign planning

PR campaign planning

Campaign, planning, measurement

Course aim
This course explains how to pull together a professional PR campaign from scratch. You will learn how to follow a step-by-step process to build campaigns from setting objectives to evaluating results.

Who should attend?
Anyone new or relatively new to planning PR campaigns and who is looking to build a campaign from beginning to end.

What to expect

  • Group work and lots of delegate input
  • Sharing experiences as well as learning from the course trainer
  • Case studies to show good practice and highlight the skills required
  • Models and concepts to support campaign planning
  • Practical tools and templates

Course objectives
Participation in the course will provide you with the knowledge to:

  • Plan and set precise campaign objectives
  • Conduct research and interpret findings to use in campaigns
  • Agree and refine messages
  • Develop creative concepts
  • Evaluate campaigns effectively

Training that is inclusive: Diverse perspectives and experiences matter to us at the CIPR. We are fully committed to hosting accessible and inclusive training that enables you to attend and engage fully. 
Our venues have wheelchair access, hearing loops, toilet facilities are accessible and assistance dogs are welcome.  We can also arrange private rooms for prayer or nursing for example.  Please email the team to let us know how we can support you.
 
When
11/12/2024 09:30 - 16:30
GMT Standard Time
Where
Online
DateLocationRegister
21/05/2024OnlineRegister21/05/2024 15:30:00
Online 		PRC210524Planning, measurement and evaluation
30/07/2024LondonRegister30/07/2024 16:30:00etc.venues Marble Arch
86 Edgware Road
London W2 2EA		PRC300724Planning, measurement and evaluation
19/09/2024OnlineRegister19/09/2024 15:30:00
Online 		PRC190924Planning, measurement and evaluation
06/11/2024LondonRegister06/11/2024 16:30:00etc.venues Marble Arch
86 Edgware Road
London W2 2EA		PRC061124Planning, measurement and evaluation
11/12/2024OnlineRegister11/12/2024 16:30:00
Online 		PRC111224Planning, measurement and evaluation
Level
Beginner
CPD
10.00
Category
Planning, measurement and evaluation
Trainers
View

PR campaign planning

Campaign, planning, measurement

Course aim
This course explains how to pull together a professional PR campaign from scratch. You will learn how to follow a step-by-step process to build campaigns from setting objectives to evaluating results.

Who should attend?
Anyone new or relatively new to planning PR campaigns and who is looking to build a campaign from beginning to end.

What to expect

  • Group work and lots of delegate input
  • Sharing experiences as well as learning from the course trainer
  • Case studies to show good practice and highlight the skills required
  • Models and concepts to support campaign planning
  • Practical tools and templates

Course objectives
Participation in the course will provide you with the knowledge to:

  • Plan and set precise campaign objectives
  • Conduct research and interpret findings to use in campaigns
  • Agree and refine messages
  • Develop creative concepts
  • Evaluate campaigns effectively

Training that is inclusive: Diverse perspectives and experiences matter to us at the CIPR. We are fully committed to hosting accessible and inclusive training that enables you to attend and engage fully. 
Our venues have wheelchair access, hearing loops, toilet facilities are accessible and assistance dogs are welcome.  We can also arrange private rooms for prayer or nursing for example.  Please email the team to let us know how we can support you.
 
When
11/12/2024 09:30 - 16:30
GMT Standard Time
Where
Online
Sign in or create an account to register Registration ends 10/12/2024 12:00
GMT Standard Time

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