PR campaign planning

Course aim
This course explains how to pull together a professional PR campaign from scratch. You will learn how to follow a step-by-step process to build campaigns from setting objectives to evaluating results.

Who should attend?
Anyone new or relatively new to planning PR campaigns and who is looking to build a campaign from beginning to end.

What to expect

• Group work and lots of delegate input
• Sharing experiences as well as learning from the course trainer
• Case studies to show good practice and highlight the skills required
• Models and concepts to support campaign planning
• Practical tools and templates

Course objectives
Participation in the course will provide you with the knowledge to:

• Plan and set precise campaign objectives
• Conduct research and interpret findings to use in campaigns
• Agree and refine messages
• Develop creative concepts
• Evaluate campaigns effectively