Course aim
The aim of the course is to provide comprehensive, up-to-date, and practical advice for PR practitioners wishing to make advanced use of AI. The industry is advancing quickly, offering competitive advantage to those making full use of the latest techniques.
Who should attend
Anyone who leverages AI in their day-to-day work but wishes to move to the next level. The course is a mix of strategic advice and hands-on experience, suitable for PR practitioners at most levels. It does not require the use of a particular vendor, such as Google Gemini or Microsoft Copilot.
What to expect
- An outline of the latest developments in AI
- A recap of the ‘pain points’ we suffer as practitioners
- A discussion of chain of thought reasoning
- An explanation of how to implement retrieval augmented generation (RAG)
- A conversation about fine tuning – and why it might (not) be right for you
- An account of using APIs and ‘no code’ in your work
- An exploration of agentic AI in PR: what it is and when to embrace it
- A survey of useful vendors
- A warning about the latest cyber threats from AI
- A look forward to what’s on the horizon.
Course objectives
Participation in the course will provide you with the knowledge to:
- Understand the latest developments in AI
- Harness more advanced techniques for competitive advantage
- Explore the various platforms available to you today
- Defend against cyber threats from AI
- Prepare for what’s next.
Interested in running this course just for your team? Get in touch with us at [email protected] to arrange a bespoke or in-house session or Request a quote