Content Creation and Activation with AI
Generative Content, Automated Storytelling, Personalised Messaging, Audience Targeting, Platform Optimisation
NOTE: This course can be taken as a two-day course along with ‘Content strategy, planning and management with AI’ as the first day - please contact [email protected]
Course aim
This course focuses on the practical skills needed to create compelling content and activate it across multiple channels. It covers storytelling, audio, visual and written content formats, and how to tailor content for different platforms and audiences. It examines how generic AI tools such as Copilot, ChatGPT and Gemini can be used, and looks at specialist tools for audio, images and video
Who should attend?
Designed for PR professionals, content creators, and campaign managers who need to implement a content strategy and plan and who are responsible for producing and distributing content that drives engagement and achieves communication goals.
What to expect
- Guidance on adapting content for different platforms and audiences
- Hands-on exercises in writing, visual storytelling, and multimedia
- How to choose and use AI and digital tools to enhance content creation
- Real-world examples of high-impact content.
Course objectives
Participation in the course will provide you with training on:
- Crafting messages that resonate with target audiences
- Writing for web, social media, and multimedia formats
- Using storytelling techniques to enhance brand narratives
- Activating content through paid, earned, shared, and owned channels
- Evaluating content performance and optimising future outputs
Interested in running this course just for your team? Get in touch with us at [email protected] to arrange a bespoke or in-house session or Request a quote