NOTE: This two-day course runs across two weeks: Day 2 held online on 27 JULY
Course aim
This course provides an overview of using AI in public relations to enhance campaign efficiency and effectiveness across all areas of PR. Participants will explore AI tools, such as natural language processing, machine learning, and automated media creation, while also addressing ethical considerations. By the end, they'll be equipped to apply AI strategies to their PR work.
Who should attend?
This course is ideal for all professionals who are interested in exploring using artificial intelligence in their own work or those who want to stay up to date with the latest trends and technologies in the PR industry. Participants should have a basic understanding of PR principles and concepts, but no prior knowledge of AI is required. Suitable for those looking to gain a better understanding of the ethical considerations using AI and the potential impact on the industry.
What to expect
- An overview of using artificial intelligence (AI) in the public relations (PR) industry
- Information on the various tools and technologies available for utilising AI in PR, including natural language processing, machine learning, and automated messaging systems
- Insights on how AI can improve the efficiency and effectiveness of PR campaign and strategies as well as research, planning and content creation
- A discussion of the ethical considerations surrounding using AI in PR and the potential impact on the industry
- Hands-on exercises and case studies to help participants apply what they have learned to real-world scenarios
- A chance to network with other PR professionals who are interested in using AI in their work
- Takeaways and resources to help participants continue learning about AI in PR after the course is over
Course objectives
Participation in the course will provide you with the knowledge to:
- Understand the various ways in which artificial intelligence (AI) can be used in the public relations (PR) industry
- Identify the tools and technologies available for utilising AI in PR
- Evaluate the potential benefits and drawbacks of using AI in PR campaigns and strategies
- Consider the ethical considerations surrounding using AI in PR and its potential impact on the industry?
- Apply what you have learned about AI in PR to real-world scenarios through hands-on exercises and case studies
- Stay up to date with the latest trends and technologies in the PR industry related to AI
- Identify opportunities to continue learning about AI in PR after the course is over
NOTE: You'll be using ChatGPT. It may be helpful to create a free account please visit: https://openai.com/blog/chatgpt/
Interested in running this course just for your team? Get in touch with us at [email protected] to arrange a bespoke or in-house session or Request a quote