Course aim
The aim of the course is to help you make the most of generative artificial intelligence (AI) day to day and to do that, you need to understand how best to instruct the model. This has led to a brand-new skill "prompt engineering" that we’ll explore during the day. The better the input, the better the output.
Who should attend?
Anyone who uses (or hopes to use) generative AI day to day or who wants to get better results. The course is a practical, rather than strategic, one and is best suited to PR practitioners who are ‘hands on keyboard’. There is no need for you to have used AI previously, although there are plenty of opportunities to share experience if you have. We’ll be using ChatGPT throughout the day, but the techniques (if not the specific prompts) apply equally to other vendors.
What to expect
- A (brief) introduction to generative AI
- An outline of how generative AI transforms the PR industry
- An explanation of prompts and their importance
- A (quick) walkthrough of ChatGPT and its interface
- A series of experiments with different prompts
- A discussion of criteria for evaluating the success of prompts
- A checklist for improving prompts
- A way to reduce and mitigate hallucinations
- An exploration of step-by-step prompting
- A look at whether a model can help you generate prompts
Course objectives
Participation in the course will provide you with an insight into:
- Understand the basics of generate AI
- Appreciate the importance of prompt engineering
- Experiment with different prompts
- Take away checklists for evaluating prompts
- Develop models for improving prompts
Interested in running this course just for your team? Get in touch with us at [email protected] to arrange a bespoke or in-house session or Request a quote