AI: Dos, don’ts and decisions that protect reputations
AI, artificial intelligence, PR, public relations, AI ethics, responsible AI, reputation management, client reputation, professional ethics, data privacy, confidentiality, copyright, transparency, accountability, risk management, CPD
AI is creating significant opportunities for PR professionals, from supporting research and analysis to generating ideas, adapting content and improving efficiency. But using AI on behalf of clients also introduces risks related to accuracy, confidentiality, bias, copyright, transparency and accountability.
In this practical online session, Chartered PR Practitioner Kerry Knight will explore where AI can add genuine value to PR practice and where greater caution is needed.
The session will cover:
The opportunities and risks of using AI in PR
Practical dos and don’ts when using AI on behalf of clients
How to protect confidential and commercially sensitive information
When AI use should be disclosed
How to retain human oversight and professional accountability
The decisions that can help protect both your own reputation and your clients’
Attendees will also have the opportunity to put their questions to Kerry during a live Q&A.
Contact: Vicky Ryce
Email: [email protected]