Understanding public affairs: strategies for political engagement
Master the Essential Skills of Lobbying and Public Affairs. This on-demand training series equips professionals with the knowledge and tools to navigate the complexities of political engagement, advocacy, and public affairs.
With seven modules to choose from, you can tailor your learning journey - complete the full series or select individual modules that suit your needs.
Starting at an introductory level, the series covers foundational principles, progressing to topics such as political engagement, the role of APPGs, stakeholder advocacy, and ethical considerations across the four Nations. Once completed, you can log 1 CPD point per module or 10 CPD points for the full series.
Public affairs essentials: Modules 1 - 7
Read more about each module below and register for either the whole course or individual modules.
1. Lobbying and public affairs
Gain a clear understanding of lobbying and public affairs, key success factors, and effective techniques. This module includes real-world case studies to illustrate best practices and impactful strategies.
Module price: £45.50 + VAT
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2. Effective political engagement
Learn practical steps for successful political engagement, relationship-building strategies, and key techniques to enhance influence. This module includes real-world examples to demonstrate the impact of effective political engagement.
Module price: £45.00 + VAT
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3. Engaging all-party parliamentary groups
Understand the role of All-Party Parliamentary Groups (APPGs) in policymaking, the rules governing them, and how to effectively engage with APPGs to support your public affairs strategy.
Module price: £45.00 + VAT
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4. Stakeholder advocacy & partnership campaigns
Learn how to identify and engage stakeholders, build advocacy, and develop effective partnership campaigns. This module explores stakeholder motivations and the benefits of collaboration in public affairs efforts.
Module price: £45.00 + VAT
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5. The critical role of ethics in public affairs
Understand the importance of ethics in public affairs, key voluntary and statutory codes, and real-world examples of ethical challenges. This module explores how to navigate ethical considerations in political engagement.
Module price: £45.00 + VAT
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6. Public affairs strategy development
Learn how to develop an effective public affairs strategy using PESTLE and SWOT analysis, set clear objectives, apply key tactics, and measure success through KPIs and evaluation.
Module price: £45.00 + VAT
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7. Lobbying & advocacy across the four nations of the uk
Understand devolution, differentiate devolved vs. reserved matters, and navigate the UK’s political structure. Learn best practices for effective lobbying and advocacy across the four nations of the UK.
Module price: £45.00 + VAT
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Register for all modules
The full course cost is £250 + VAT.
Register for full course
Explore more on-demand training
Our on-demand courses are hosted on our e-learning platform and are delivered through a mix of text, audio, video and more. Work through the bite-size course modules at your own pace and take short quizzes to reinforce your understanding of the content. Courses include Crisis Communications, Mastering AI in Internal Comms, Public Affairs Essentials and more.
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