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Writing content for company media

Writing content for company media

Writing, content, company, media, newsletters, magazines, e-zines, blogs

Course aim
This practical course shows you how to write interesting and engaging content for your organisation’s print and digital publications, ezines, emailers and blogs.

Who should attend?
Suitable for anyone responsible for finding, writing or editing news stories, articles and blog posts.

What to expect

  • a practical course that shows you how to write content that people want to read
  • an opportunity to bring an example of your writing for the trainer to review
  • a highly participative course with individual feedback

Course objectives
Participation in the course will provide you with the knowledge to:

  • recognise what makes a successful publication and blog
  • find good stories, select the right content and make 'dull' stories interesting and engaging
  • make the most of headlines, opening paragraphs, quotes and captions
  • work effectively with contributors
  • integrate company messages into articles while keeping stories interesting for the reader
  • adapt writing styles to suit the subject, message and readership
  • make images, layout and design work to your advantage
Training that is inclusive: Diverse perspectives and experiences matter to us at the CIPR. We are fully committed to hosting accessible and inclusive training that enables you to attend and engage fully. 
Our venues have wheelchair access, hearing loops, toilet facilities are accessible and assistance dogs are welcome.  We can also arrange private rooms for prayer or nursing for example.  Please email the team to let us know how we can support you.
 
When
18/06/2024 09:30 - 16:30
GMT Daylight Time
Where
etc.venues Marble Arch 86 Edgware Road London W2 2EA
DateLocationRegister
18/06/2024LondonRegister18/06/2024 16:30:00etc.venues Marble Arch
86 Edgware Road
London W2 2EA		WCC180624Writing and editorial
19/09/2024OnlineRegister19/09/2024 15:30:00
Online 		WCC190924Writing and editorial
26/11/2024LondonRegister26/11/2024 16:30:00etc.venues Marble Arch
86 Edgware Road
London W2 2EA		WCC261124Writing and editorial
Level
Intermediate
CPD
10.00
Category
Writing and editorial
Trainers
View

Writing content for company media

Writing, content, company, media, newsletters, magazines, e-zines, blogs

Course aim
This practical course shows you how to write interesting and engaging content for your organisation’s print and digital publications, ezines, emailers and blogs.

Who should attend?
Suitable for anyone responsible for finding, writing or editing news stories, articles and blog posts.

What to expect

  • a practical course that shows you how to write content that people want to read
  • an opportunity to bring an example of your writing for the trainer to review
  • a highly participative course with individual feedback

Course objectives
Participation in the course will provide you with the knowledge to:

  • recognise what makes a successful publication and blog
  • find good stories, select the right content and make 'dull' stories interesting and engaging
  • make the most of headlines, opening paragraphs, quotes and captions
  • work effectively with contributors
  • integrate company messages into articles while keeping stories interesting for the reader
  • adapt writing styles to suit the subject, message and readership
  • make images, layout and design work to your advantage
Training that is inclusive: Diverse perspectives and experiences matter to us at the CIPR. We are fully committed to hosting accessible and inclusive training that enables you to attend and engage fully. 
Our venues have wheelchair access, hearing loops, toilet facilities are accessible and assistance dogs are welcome.  We can also arrange private rooms for prayer or nursing for example.  Please email the team to let us know how we can support you.
 
When
18/06/2024 09:30 - 16:30
GMT Daylight Time
Where
etc.venues Marble Arch 86 Edgware Road London W2 2EA
Sign in or create an account to register Registration ends 17/06/2024 12:00
GMT Daylight Time

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